Market share by beverage and package

Market share by beverage and package

 

Market Share by Bev n PkgCarbonated soft drinks in aluminum cans has held steady as the single largest component of the total beverage market in 2006 at 28%—63 billion units sold.

For the first time, sales of PET plastic water bottles and aluminum beer cans are nearly tied with 15% market share each: 35 billion water bottles and 34 billion beer cans.

Beer in one-way glass bottles comprised 13% of the market (29 billion) and carbonated soft drinks in PET bottles comprised 11% of the total market (24 billion sold) in 2006.

Wine & spirits in glass comprised 2%, fruit drinks in plastic: 2%, sports drinks in PET: 2%, energy drinks in aluminum: 1%, fruit drinks in glass:1%, and all other drinks made up 9% of the beverage market.