Water, Water Everywhere:
The Growth of Non-carbonated Beverages in the United States

February 2007 | Sales of bottled water in the U.S. are going up, up and up.  In the three years between 2002 and 2005, sales doubled from from 15 billion units sold, to 29.8 billion. This is almost seven times the 3.8 billion units sold in 1997.  At the same time, traditional fizzy drinks are losing market share. What does this all mean? More PET bottles produced, more wasted, and a smaller percentage recycled.By Jennifer Gitlitz and Pat Franklin

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