November 10, 2009
Press Release
A New Way to Reduce Dependency on Plastic Water Bottles: Cuisinart CleanWater® Countertop Filtration System
STAMFORD, Conn.--(BUSINESS WIRE)--The Container Recycling Institute reports that Americans will buy an estimated 34.6 billion single-serve (1 liter or less) plastic water bottles in 2009. More than 75 percent of those bottles will end up in landfills or incinerators, rather than being recycled. That’s 877 bottles wasted every second, according to the Institute.
In addition to creating unnecessary waste, the production of plastic water bottles also depletes natural resources. The Institute reports that it takes more than 15 million barrels of oil annually to produce the water bottles consumed in the U.S. in one year. That’s enough oil to fuel 100,000 U.S. cars for a year.
To help reduce this colossal waste and to promote consumer vigilance in water consumption choices, Cuisinart has launched the CleanWater® Countertop Filtration System, which provides an affordable and convenient means of obtaining healthier, filtered water without relying on plastic bottles. The unit’s GF-80 filter significantly reduces contaminants such as lead, mercury and copper, has a life of three months for average household use and is certified by the Water Quality Association.
Cuisinart’s 2-gallon capacity filtration system has two fast flow spigots for dispensing hot, cold or room temperature filtered water, as well as an Energy Saver mode that cuts energy use by 50 percent when the function is engaged. The new countertop unit can be used for everything from preparing hot soup and instant oatmeal to cooking items like rice or pasta that absorb water, or simply enjoying the water by itself. The company also offers another countertop filtration system with a 1.5 gallon capacity that dispenses cold or room temperature filtered water from a single fast flow spigot.
To learn more, please visit www.CuisinartCleanwater.com and take the “Test your Water IQ” Quiz or join other activities that raise awareness about the importance of drinking clean water, without the use of plastic bottles.
For a lighter take on this subject, please visit http://www.youtube.com/plasticsaves.
Everyday Retail Price: |
2-gallon unit (model WCH-1500), $149 | |||||
| 1.5-gallon unit (model WCH-1000), $99.95 | ||||||
About Cuisinart:
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers and waffle makers. Cuisinart has the following websites: www.cuisinart.com, www.cuisinart.com/baby, www.cuisinartstandmixer.com and www.cuisinartcleanwater.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6095844&lang=en
Contacts
Cuisinart
Mary M. Rodgers, 203-975-4609
mary_rodgers@conair.com
or
Rachel Litner Associates
Rachel Litner, 973-994-5167
Cell: 973-985-7087
rachel@rlitner.com
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