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("Shareholder Resolution" Continued from page 1)
the leading beverage companies' lack of container recovery goals, given plummeting recycling rates, and given their strong opposition to container deposit systems combined with their failure to identify alternative means to significantly boost container recovery." Conrad MacKerron, Director of the Corporate Social Responsibility Program at AYS noted: "Coca-Cola and PepsiCo's commitment to use some recycled content in plastic beverage containers
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was an important step forward, but use of recycled content is only half of the recycling equation. Container recovery levels must increase significantly in order to close the loop." Social investors have relied on CRI throughout their dialogue. Added MacKerron: "CRI has provided critical technical assistance for our discussions with the beverage industry. We could not have put forth such strong, resonating arguments without the Herculean efforts of Container Recycling Institute and
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GrassRoots Recycling Network in building awareness among environmentalists, policy makers, and consumers on this issue." In addition to seeing Coke and PepsiCo adopt container recovery goals, Scott noted that "Social investors also want to see other beverage companies, such as Cadbury Schweppes (Dr. Pepper/Seven-Up), Cott, Danone (Evian), and Nestle (Poland Spring), match Coke and Pepsi's commitments to use recycled content."
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