Waste and Opportunity:
U.S. Beverage Container Recycling Scorecard and Report
 The Beverage Container Recycling Report, conducted by As You Sow and the Container Recycling Institute, was undertaken to provide current data on beverage companies' recycling efforts for consumers, investors and other corporate stakeholders. evaluated 12 leading beverage companies including the top five carbonated soft drink manufacturers: Coca-Cola Co, Pepsi Cola North America, Cadbury Schweppes, Cott Corp. and National Beverage; the top three bottled water manufacturers: PepsiCo, Coca-Cola and Nestlé Waters North America; and the top three beer companies: Anheuser-Busch, Miller Brewing and Coors Brewing; as well as New Belgium Breweries, Polar Beverages, and Starbucks.
While PepsiCo and Coca-Cola Co., the highest scorers, each earned a C, all other companies scored D- or F with Cadbury Schweppes, Cott and National Beverage performing worst.
The 35-page report features details on the research methodology and the criteria used to grade the corporations. It also makes five recommendations for beverage companies to reduce environmental impact: use higher levels of recycled content in their bottles; set a national beverage container recovery goal, support public policies and voluntary measures that increase recycling; develop design innovations leading to less packaging material; and publicly report on their progress to stakeholders.
SAMPLE from the Executive Summary
This report identifies efforts by beverage producers to use more recycled content in their containers, to
increase recovery and recycling, and to reduce material use. Twelve leading beverage companies received he
survey and five companies responded to the survey. All twelve companies were evaluated by using ublicly
available information from websites and annual reports, and on the basis of survey responses.
PepsiCo, with a grade of C and GPA of 2.3 (on a 4.0 scale), leads the surveyed beverage companies on
container recycling. PepsiCo earned the best ranking because the company met its goal of using 10%
recycled content in its plastic carbonated soft drink and water bottles in the U.S. by the end of 2005,
committed to continuing to use this level of recycled content in 2006, and has also committed to engaging
with other stakeholders to seek an industry-wide quantitative national beverage container recycling
goal. PepsiCo is also taking steps to reduce the amount of materials used in beverage containers.
The Coca-Cola Company (hereafter Coca-Cola) earned a C with a GPA of 2.1. It is on par with
PepsiCo on most recycling issues, except that it has not committed to continue using 10% recycled
content in its PET plastic bottles in North America in 2006. Coca-Cola scores best in reducing
use of packaging and material in beverage containers. It has also committed to work toward an
industry-wide quantitative national beverage container recycling goal with other stakeholders.
Miller comes in third with a GPA of 0.9 and a grade of D-, followed by New Belgium
Brewery, Coors and Anheuser Busch all scoring 0.7 (D-). Miller, New Belgium
and Coors use some amount of recycled content in their beverage containers.
Miller and Anheuser-Busch provide information on source reduction. Anheuser-
Busch participates in clean-up activities at large concert and sports venues.
Polar Beverages, Starbucks and Nestlé Waters obtain an F with scores respectively of
0.6, 0.3 and 0.1. Polar Beverages uses some refi llable containers while Starbucks uses
10% post consumer recycled paper in their hot beverage cups.
Cadbury Schweppes,
Cott and National Beverage did not reply to the survey and did not have any information
pertaining to the issues covered by the survey on their website or annual reports.
Conclusions: While there has been some progress by beverage companies on recycled content
(PepsiCo, Coca-Cola and New Belgium Brewery), increased source reduction (Coca-Cola and
PepsiCo) and improved recyclability, there has been virtually no action taken to signifi cantly increase
beverage container recovery. Much more can still be done to incorporate higher levels of recycled
content in beverage containers. Considerable strides have been made in reducing the weight of
materials used in containers but some improvement in source reduction can still be made. Coca-Cola
and PepsiCo have shown some leadership in their use of recycled content and recent commitments
to work with their competitors to establish beverage container recovery goals. An industry coalition
called Beverage Packaging Environmental Council (BPEC) with Coca-Cola, PepsiCo, Nestlé
Waters, Coors, Miller and Anheuser Busch as members, is committed to increasing recycling but
most members did not return the survey. All beverage companies need to strive to match and exceed
the standards set by Coca-Cola and PepsiCo in order to increase recycling rates, increase demand
for recovered containers and to reduce consumption and pollution of natural resources. In order to
increase recycled content, and recycling rates, all beverage companies should:
- Commit to using the highest possible levels of post consumer recycled content in beverage containers;
- Commit to a measurable, sustainable national recovery goal for beverage containers;
- Support public policies that increase recycling of beverage containers;
- Commit to source reduction and improved recyclability of beverage containers; and
- Publicly report on their progress each year.
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